Colliver is Executive Vice President of American Honda Motor Co., Inc. heading up both Honda and Acura Automobile Divisions, and is a member of the American Honda Board of Directors. He is responsible for U.S. sales activities of the Honda and Acura Divisions as well as Acura Parts and Service field operations.  Colliver also oversees Honda and Acura market representation, customer marketing, dealer business management, and product and sales information.